Everything You Need to Know About Corporate Event Photography
Corporate event photography is much more than just having someone pick up a camera and take images of your event – these images are impactful visuals that convey your company’s reputation and build stronger visual authority for your brand.
Keep reading for everything you need to know about corporate event photography. Plus, take a behind-the-scenes look at Berkley Entertainment’s corporate celebration in Dallas that I recently photographed.
What is Corporate Event Photography?
Corporate event photography authentically tells the story of your company’s event and is a professional documentation of your day. These images demonstrate the atmosphere of your event, the energy and the emotions, and your event’s unique narrative.
Many companies choose to use these images on their website and for promotional and marketing materials. These images are also a special, memorable gift you can share with attendees after the event. Corporate event photography is an umbrella term that can include business conferences, seminars, product launches, corporate parties, networking events, awards ceremonies, etc.
When you work with a professional photographer for your corporate event, you’ll usually receive a curated gallery that includes photos of your venue, detail shots, and food and beverage images.
You’ll also have photos of the attendees, candid interactions, photos of your speakers, VIP guests, and group photos. If there are specific images you want, such as individual images or a large group photo, it’s best to discuss beforehand with the photographer you’re working with what images you want and what your vision is for your images.
I always communicate beforehand with clients about their shot list! A comprehensive brief before your event is what will elevate your event, taking your images from good to outstanding.
Taking Your Corporate Event to the Next Level
The corporate events that are easily forgotten are the ones in the conference room with beige or white walls, fluorescent lighting, a whiteboard, etc. But corporate events don’t have to be dull – they can be a great opportunity to show off your company’s success and promote your business.
As a Dallas corporate event photographer, one of the best ways I’ve seen businesses elevate their corporate events is through details, location, installations, and photography.
While important, corporate events shouldn’t just be about speakers or panels. You want your guests to remember the event, and they’ll pay attention to the thought that’s put into curating your event through the details you include and the overall experience. Your corporate event can have a special theme or take place in a unique location.
When it comes to food options, my suggestion is to try and elevate the food experience for your guests – this could look like having multiple food options or even asking your guests before the event what their food preferences are.
Also, consider adding swag bags – your guests will love free stuff. However, keep in mind when creating swag bags what your guests will actually value, versus just throwing something together.
And… don’t forget to hire a professional photographer for your event. Professional photography of your event elevates your event and company as it influences how your company (and event) is perceived. I highly recommend investing in a professional photographer for your event over having your guests take grainy images on their phones.
If you want to improve your business image and make your event last long after the day ends, professional photos of your event are the answer.
What to Do With Your Corporate Event Photography’s Images
Once you receive your gallery with images from your event, it’s time to put them to use. Many businesses neglect the power of these images and easily forget about them. Here are the best ways to use your corporate event images to help promote your company:
- Share them on your website
- Share them on social media and your company’s LinkedIn page – make sure to also share the images during your event
- Include them in your advertising and marketing materials
- Include them in videos and press releases
- Use them for internal communications and stakeholder reporting
- Use them for recruitment and employer branding
The bottom line: these images have a huge ROI as one event can supply you with company photos for the rest of the year that are aligned with your company’s brand and don’t require tons of extra work to use.
Corporate Event Photography in Dallas with Berkley Entertainment
Here’s a behind-the-scenes look at a recent high-end corporate event in Dallas I photographed:
Berkley Entertainment is an insurance company serving the entertainment industry, and they wanted to celebrate their 20th anniversary in a big way! They planned an unforgettable, glamorous celebration at the JW Marriott Dallas.
Their event featured many details and elaborate installations that created a special, impressive experience for their guests. For this event, I made sure to arrive early so I had enough time to photograph all of the details before Berkley Entertainment’s guests arrived.
The goal with every image I photographed was to show off Berkley Entertainment in their best light and create a compelling visual narrative of their celebration. These images aren’t just something “nice” for Berkley Entertainment to have – they demonstrate their market authority and the company’s massive success.
Vendor Information
Venue: JW Marriott Dallas
Floral/Event Planning: Render Event Decor: https://rendereventdecor.com
Branded Designs: Pink Champagne Designs: https://www.pinkchampagnedesigns.com/
Band: Emerald City Band: https://emeraldcityband.com
Ready to Book Your Dallas Corporate Event Photographer?
Hopefully, you found this guide on the importance of corporate event photography and why it should be a part of your next event helpful.
Looking for a Dallas event photographer for your next corporate event? When it comes to event photography, my goal is to photograph a gallery of images you’ll be thrilled to showcase that captures the essence of the moment and all the fantastic, candid memories of your event. I’d love to chat with you and get the ball rolling!
You can reach out to me here, and I look forward to what we can create together!
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